Propaganda Techniques in Today's Advertising Cyber-Assignment due 3/6
Post your 250 word essay here. Also, if you like, you can post your response to the questions for Close Reading and Questions about the Writer's Craft.
Post your 250 word essay here. Also, if you like, you can post your response to the questions for Close Reading and Questions about the Writer's Craft.
posted by Professor Wanda's Posse at 8:17 AM
18 Comments:
Melissa Tinkelenberg
English 1A
9-10
“Ann McClintock”
Writing Assignment Close Reading
1) The thesis of the essay is: “Advertisers lean heavily on Propaganda to sell products, weather the ‘products’ are toothpaste, a candidate for office, or a political viewpoint.”
2) Propaganda is a way to try to influence people’s opinion, to win them over to a certain view or side (or to buy a product.) People seem to think that propaganda is only relevant in the political arena.
3) Weasel Words are small words that usually slip right past us. Words that make claims like “Helps control” dandruff. People think that if they use it, it’ll stop them from having dandruff. This makes me think about what’s going on with the supplement Airborne. The box claims that if you take this product, it’ll “help prevent” an illness. The company is being sued, nothing has been settled and they have made no admission to guilt for anything, but they changed their box.
4) McClintock believes we to be more informed about propaganda because we should be able to think for ourselves. Clear thinking is hard work. We need to analyze a claim, research facts, and examine both sides of an issue and use logic to see the flaws in an argument.
5) Seduced-To entice or beguile; win over.
Warmonger- One who advocates or attempts to stir up war.
Elite- A group or class enjoying superior intellectual, social, or economic status.
Writing Assignment Writers Craft
1) I believe the definition of Propaganda is just the first sentence in the section that defines propaganda. The rest of the section gives more detail on propaganda, like how often in a day we are exposed to it and the different ways we are exposed to it.
2) These words are very descriptive and are used to get the readers to see her point of view. I guess maybe in a way they are an example of propaganda.
3) I believe all the questions in the essay are rhetorical. She doesn’t want any answers or our opinion they are used to make us think.
4) In her conclusion she poses a warning to be aware of propaganda.
Rudy Gonzales
8-9am Mon.-Thurs.
McClintock-Propaganda
Questions:
1. Propaganda has a larger objective than just, “a systematic effort to influence people’s opinion, to win them over to a certain view or side” (304). We understand that propaganda is used to sway our thoughts, but we as consumers need to look at the product closely and decide for ourselves if we think the product is beneficial or not. In other words, we need to be aware of propaganda techniques to make informed decisions.
2. The words seduced and brainwashed when read gives the reader a loss of control. These words evoke images of someone being taken advantage of, which most likely puts negative thoughts in our heads. I mean, no one wants to be brainwashed, right?
3. Rhetorical questions: “How can anyone oppose ‘truth, justice, and the American way?” (306), “If I don’t vote for Smith, does that mean that I don’t love America?” (306), “Everyone’s doing it. Why don’t you?” (309), “Got Milk?” (310)
Genuine queries: “What kind of propaganda techniques do advertisers use?” (305), “What does great mean?” (306), “How many is ‘most’?” (309)
4. McClintock’s conclusion gives the reader a warning. She basically informs us that propaganda exists and we need to be aware of it or else we will give in to it and be part of the large mass of seduced and brainwashed Americans.
Propaganda essay:
Walking down the street everyday we can see many people wearing blue jeans. Blue jeans are pretty much a staple in all of our wardrobes. Today, I am pitching Guess to make a commercial that advertises RightFit Jeans. The slogan will go something like, “Take the Guess work out of picking jeans. Go to Guess and get RightFit jeans, because you know they will fit you right.” This ad will run world-wide because everyone will be able to find jeans that fit right with Guess’s RightFit jeans. The techniques we are going to use to sell this product are glittering testimonials, generalities, and of course bandwagon.
Testimonials will attract many consumers to our product. We can get someone new and up-and-coming like the girl who played Juno, Ellen Page, in the movie of the same name. Not to mention, how down to earth she is, we can also use her as plain folk propaganda. We can write a script for her to say how she likes to wear our product even when she is not on a movie set. This kind of propaganda will appeal to many people that like Ellen Page, but also to the plain folk that don’t know her, but can see themselves in her.
The words of our campaign are also very important. We need to use glittering generalities that make the consumers go gaga over our product. In the name alone I think we have a winner. “RightFit” jeans sound like they will be fit perfectly on your body. The word “right” hints that you cannot go wrong when picking these jeans. Not to mention the play on words with the brand we are selling Guess; “Take the ‘Guess’ work out of finding jeans?” Repeating the brand name in the commercial instills the product and where it comes from in our consumers.
Lastly, we need to make sure the consumer feels that they need to come and get this product. We can do that by adding a line at the end which states, “Everyone’s getting their RightFit jeans, don’t you want yours?” This last technique is the bandwagon appeal, which makes a statement that sound like the right thing to do. In our case, we are telling our consumers that RightFit jeans are right for everyone and they do not want to be the person with the wrong jeans. I believe Guess will increase revenue with this new commercial and their new line of RightFit jeans.
Although, these tactics sound very convincing I have to remember that they are all a types of propaganda. I have discovered that there are many fallacious techniques that advertisers use to promote a product that may not completely do what it says it will do. As the promoter of this campaign, I had to put my moral standards aside to sell a product. The consumer world is very cut throat; many products are very similar, therefore each product has to rise above the others. As a consumer I have to remember that I need to think about how effective and beneficial the product actually is before “Drinking the Kool Aide.”
Melissa Tinkelenberg
English 1A
9-10
“Card stacking in the Democratic Primaries” (Writing assignment Ann McClintok question #3)
Card stacking is a very popular propaganda technique when it comes to a political campaign. I have been following the Democratic candidate’s campaigns and Primaries very closely. These Primaries have been a wild ride. All politicians are guilty of propaganda including card stacking, and Hillary Clinton and Barak Obama are just as guilty as the rest.
Card Stacking in terms of a political candidate is when one side suppresses evidence, tells half truths, or finds another target to divert attention from the question or issue at hand. This is common practice in a campaign. Candidates want to stack the card in their favor.
Barak Obama is a candidate who usually refrains from name calling and dirty blows, but he is still guilty of propaganda of all other sorts, including card stacking. A great example is the claim that Obama has a better chance of Beating John McCain than Hillary Clinton does because so many people just don’t like Hillary. We need a Candidate who can beat McCain. While there may be polls out there that support this statement, it is still being used to sort of sell Obama. My next example of Obama’s card stacking is the fact that his campaign is really pounding on the fact that Hillary has changed her opinion about NAFTA amongst other issues. Sure it’s a fact that Hillary changed her opinion, but does that mistake make her a bad candidate? Isn’t it good that she now realizes that NAFTA was a mistake?
While Obama is trying to stack his cards Clinton is busy trying to do the same. Her big selling point is that she’s the ONLY candidate with a plan for Universal Healthcare. That’s great that she has a plan for Universal Healthcare, I am a firm believer that in a country as rich as America, healthcare should be a right not a privilege but doesn’t Obama have a plan for Universal Healthcare also? Hillary claims that Obama’s plan will still leave a number of people uninsured, however there are flaws in both plans for healthcare and even though Hillary has a plan that she believes will cover everybody, it doesn’t mean that it will ever get through Legislation. Hillary’s newest way to try to stack the cards in her favor has just begun since she won the popular vote in Texas and Ohio. She is saying over and over that you don’t become the president without winning Ohio. Sure this may have always been true in the past, but it doesn’t have to be true. This year’s election is a different ballgame then elections of the past. A good majority of the country is looking for change. This statement has been true in history, but can be changed. Hillary’s BIG argument for the nomination is that she is the candidate with experience. She will be ready to start working from day one. Both Hillary and Obama are Senators and Hillary has been the first lady. I don’t see how her resume makes her anymore qualified to be our leader.
Propaganda is a vey important tool to campaigning. Card stacking is one of the friendlier propaganda techniques. I can’t imagine what a political campaign would be like without Propaganda of all kinds.
Dung Le
9-10am
English 1A
Propaganda
Propaganda is a systematic effort to influence people’s opinions, to win them over to a certain view or side. Ann McClintock, a woman with advance degree from the University of Pennsylvania describes the many techniques and effectiveness of propagandizing in today’s society. Americans are oblivious to the fact that everyday their freedom of opinions are being “seduced” and “brainwashed” (304-305).
There are seven basic types of propaganda techniques, name calling, glittering generalities, transfer, plain folks, card stacking, bandwagon, with testimonial being the most common one (305).
“Testimonial” is an advertisement that capitalizes on the fame of celebrities, similar to “transfer” advertisement (306-307). The April 2006 Vibe magazine is a good example of testimonial advertisement. On the cover of the magazine are three artist, Lil Wayne, T.I., and Justin. Their popularity is being used as a sell point.
“Card stacking” is an advertisement that provides the viewers with unclear facts, rephrasing the truth to their advantage leaving out the whole truth (308-309). On pages three and four of the April 2006 Vibe magazine this kind of advertisement is used to sell some hair product using the phrase “keep hair right 3x as long”.
Just three pages later (page 7-8) the “Bandwagon” technique is used to sell “K-Swiss” shoes. The two pages are filled with many pictures of people with nationality difference holding or wearing their product.
Everyday Americans are exposed to over five hundred advertising claims of various types (305). Without the their acknowledgement their freedom of opinion are being persuaded and brainwashed. The understanding of propaganda is very important; it helps us detect it so we can protect our independence of thought and action (310).
Dung Le
9-10am
English 1A
Question for Close Reading
1. “Americans adults and children alike are being seduced. They are being brainwashed [by propaganda].”
2. Propaganda is the systematic effort to influence people’s opinions, to win them over to a certain view or side. People often mistake propaganda as a foreign menace.
3.“Weasel words” are small words that usually slip our mind, but has a great impact between reality and illusion.
4. McClintock believes we should be better informed about propaganda techniques because she wants us to recognize them when they are present so we can protect our independence of thought and action.
5. Seduce: to entice or beguile into a desired state or position.
Warmonger: one to advocate or attempts to stir up war.
Elite: a group or class enjoying the superior intellectual or social or economic status.
Questions About the Writer’s Craft
1. The greater objective is the seducing and brainwashing of people’s independence of thought and actions.
2. McClintock uses words such as “seduced” and “brainwashed” because she wants to persuade the reader that propaganda is bad and that it robs people their freedom.
3. Most of her questions are rhetorical, using for effect rather than an answer.
4. Her conclusion for propaganda is that it is effective and that even though it also has positive effects, we must acknowledge it’s usage and protect our independence of thought and action.
Deon Johnson
English 1A 8-9am
March 6, 2008
Questions for Close Reading:
1. The section’s thesis is “Advertisers lean heavily on propaganda to sell products, [and we all fall for it, ones in our lives]” (page 304).
2. Propaganda is a systematic effort to influence people’s opinions, to win them over to a certain view or side, (page 304). Most associating mistake people have with the term is that it’s true or false, good or bad,” (page 305).
3. “Weasel words” are small words that usually slip right past us, (page 309). They trick listeners by making extremely vague claims that sound alluring but have no substances, therefore making the difference between reality and illusion, (page 307).
4. McClintock believes we should be better informed about propaganda techniques because, “we have consent to handing over to others our independence of thought and action, [and who were giving it to may not be the right or best person with the wrong intensions or interest], (page 310).
5. Seduced: lead astray or entice to unlawful sexual intercourse
Warmonger: one who attempts to stir up war
Elite: choice or select group
Questions about the Writer’s Craft:
1. I believe the definition of propaganda is purely informative. It explains what it is and what it’s used for.
2. Seduced and brainwashed are intense words, words no one want to be associated with. So I think McClintock used those words purposefully so the readers would stop and go “wow, wait a minute, not me, I’m not like that…”
3. Rhetorical Question: “After all, how can anyone oppose ‘truth, justice, and the American way?’” (page 306).
Genuine Queries: “How do these folksy warmhearted scenes affect us?” (page 308).
4. McClintock provides a clear conclusion. She leaves the reader(s) with continuous thoughts. The last paragraph, on page 310; she makes us debate in our heads, do I do that? Do I think for myself? I want to start thinking for myself?
Writing Assignments Using Division- Classification as a Pattern of Development:
I am a proud sucker to propaganda techniques in advertising strategies. You’re selling it, I’m open to buying it rather it leads to debt or not. Breaking News: Deon’s willing to buy any and everything on the ads and commercials without thinking about; if I feel I can benefit from it than I have to have it.
Growing up I’ve always been very skeptical about everything; family, friends, religion, etc. After heart breaks and heartaches you tend to block out everything that seems a slight specious; I’ve build this imaginary wall all around me. But I remember when all that changed, it was the summer of 2005, I had just graduated two weeks early and I woke up at twelve noon to this sexy unique voice coming from my television set. “You want it, we’ve got it and once you have it, it will be hard for anyone not to want you,” said these exotic looking women with legs that went on for days. I want disclose the products name but it was some type of commercial selling fragrance, and once the number popped up, I quickly dial, not wanted to be left out, and I order multiples of them; charging my Bank of America debt card, one-hundred and ninety-eight dollars and thirty- seven cent. Once I got the package, I was happy to know that those pretty women weren’t lying, sort of, I did want the product, they definitely had it, but everybody didn’t want me for it; since that very evening I’ve been an easy target. I’ve brought body creams, magazines, outside and inside equipment, pretty much, if anyone is selling anything with a caught and convincing slogan, nine times out of ten, I’m buying it, eager to give my debt card number with my social security number over the phone.
I have to confuse, I’m easy persuade because I lack a good amount of high self esteem. I’m unhappy wit my skin, so I buy, at whatever cost, products that advertise cleaning or bettering your damage skin. I’m also very self conscious about my hair and my receiving hair line, so I gravitate to propaganda techniques that advertise hair creams that re-build your hair and/or hair roots.
I’ve promised myself, about three months ago, that I wouldn’t be such an easy target, but I’m still working on that, I have a lot of open wounds that still need some patching. I just hope that it doesn’t take debt, bankruptcy for me to have my breakthrough.
~ I need help with that people, any suggestions? ~
Deon, what I suggest is to avoid watching t.v commercials. I know it is difficult but keep your t.v remote control next to you and every time a commercial is on then change the channel. If that doesn't work then don't watch television. To improve your selfsteem go for walks, talk to your friends and family, meditate and exercise not only your body but mind, too.
Yolanda Gil
English 1A
McClintock’s Propaganda essay
Answers for Close Reading
1. The thesis of McClintock’s essay “Propaganda Techniques in Today’s Advertising” is as follow: Often, propagandists will use outright lies or more subtle deceptions to sway people’s opinions. In a propaganda war, any tactic is considered fair. (305)
2. Propaganda as defined by McClintock is a systematic effort to influence people’s opinion, to win them over to a certain view or side. The mistaken association people have with the term propaganda is that we usually think of a foreign menace: anti-American radio programs broadcast by a totalitarian regime or a brainwashing tactics practiced on hostages. (305)
3. Weasel words are small words that usually slip right past us, but that make the difference between reality and illusion. For example the advertising of Crystal Light: Is your water pale? From Pale to Pumped Crystal Light. So, my question is, does water have to have a color for a person to drink it?
4. McClintock believes we should be better informed about propaganda’s techniques in order for us to make better judgments before making choices. Propagandas appeal to our emotions, not to our minds. Often, in fact, they capitalize on our prejudice and biases. Propaganda is so effective, it is important to detect it and understand how it is used.
5. According to the dictionary the meaning of seduced is
1. Lead somebody astray: to persuade somebody to do something by making it seem desirable or exciting.
2. Win somebody: to persuade somebody into giving support or agreement
The meaning of warmonger is
1. Somebody eager for war: Somebody who is eager for war or tries to start a war
The meaning of elite is (noun)
1. Privileged minority: a small group of people within a larger group who have more power, social standing, wealth, or talent than the rest of the group.
2. Elite (adjective)
richest best or more powerful: more talented, privileged or highly trained than others.
Yolanda Gil
English 1A
Answers about the Writer’s Craft
1. The definition McClintock provides is definitely informative but also has a larger objective. The broader purpose is for the reader to identify how propaganda is a systematic effort to win the opinion of the public.
2. The words used in the introduction are key words to catch the attention of the reader. When I read the words seduced and brainwashed, I wanted to know more of how and why we have been seduced and brainwashed. Also, I wanted to know who the perpetrator is.
3. The paragraph 23 McClintock uses questions that I believe are rhetorical. As a matter of fact, the questions on the essay are rhetorical; she uses this method to effectively and persuasively get the reader attention and to have the reader analyze in depth detail the information provide it.
4. The kind of conclusion McClintock provides the reader is that propaganda is so effective, it is important to understand how it works, in order for us to detect it. Then we need to analyze it and come up with our own decision towards the validity of the claim. Otherwise, as stated by McClintock “we have consented to handing over to others our independence of thought and action” (310).
Yolanda Gil
English 1A 9-10
Writing assignment on Propaganda
#1
Today, I had the television on around 6:00 P.M. while I was preparing dinner and every time the commercials came up on the screen, I took the time to pay extra attention. What I found out was the type of commercials depended on the channel because what I did was to change channels often.Also, some commercial uses a mix of techniques. The channels that aim to children and teenagers used the most subtle techniques to catch the attention of children that are more defenseless to generalities and bandwagon fallacies.
The Nickelodeon channel, which the majority audience range from young children that average age seven to teens, the commercials were wide in variety and the propaganda techniques use where more “Bandwagon”, “testimonials” and “Glittering Generalities”. For example, one of the advertising was the brand name Mattel racing miniature cars (hot wheels and crashers) that show young children building their own toy freeway and it seems like they were having so much fun. In this case, the technique use was Glittering Generalities. Young children don’t have the capacity to know that they have been tricked by the advertising industries; as a consequence, all they know is that they want what they see as a cool toy.
The Disney channel is similar to the Nickelodeon channel in which the audience is more for teenagers. One commercial that caught my attention the most was the brand name Aveeno, in which a female that to my opinion represented no more than seventeen years. In the commercial, she was just waking up and saying “I woke up with younger skin”. I couldn’t believe it that such a young person is advertising “miracle creams for the face” that she doesn’t even need because of her young age. In this case, the technique use was card stacking. After watching the commercial, I began to think what these commercials are teaching teenagers that the only way to look young is to buy products that claim to keep their skin flawless. Wow! What a lie.
Another commercial that caught my attention was the telephone company “T-Mobile” The technique use is Bandwagon and card staking, in which a family of four is having dinner together and the parent ask one of the children “ Have you chose 5 yet?”. It seems to me that this advertising is focusing on teenagers and parents. The ad is telling teenagers to ask for a phone because they need to have one to add their friends and family as one of the five. Of course, the ad is aim to parents as well because it seems like a good way of keeping track of their children.
Advertising products in television that teenagers and young children view as a must have item has become easier. My experience from observing my friends and family children shows how simple is to sell products in television. Now days, children spend more time in front of the television than playing outside. It is very sad to see this happen because children learn to be victims of the consumerism at such an early age and industries take advantages of the circumstance.
Christina Thoss
English 1A 9-10A.M.
Close Reading Questions
1. The thesis is about propaganda and how we American’s are subconsciously seduced by it’s brainwashing advertisers whom we willingly invite into our homes.
2. Propaganda is a systematic effort to influence people’s opinions, to win them over to a particular side or view. People often mistake propaganda with a sort of foreign menace, such as anti-American radio programs broadcast by a totalitarian regime or brainwashing tactics practiced on hostages.
3. “Weasel words” are small words that often slip right past us, but that make the difference between reality and illusion. They use words that make the audience interpret what they’re saying differently causing us not to analyze what they’re saying.
4. McClintock believes we should be better informed about propaganda techniques because it is so effective, and if we don’t then we will have consented to handling over to others our independence of thought and action.
5. -Seduce (d): (v) to win over; attract; entice.
-Warmonger: (n) a person who
advocates, endorses, or tries
to precipitate war.
-Elite: (n) the choice or best
of anything considered
collectively, as of a group or
class of persons.
Questions About the Writer’s Craft
1. No, I think that overall McClintock’s definition of propaganda was informative enough.
2. These words display bold examples to the reader of what advertiser’s propaganda does to their audiences. The reader is now struck with the impression that every time they read an ad in a magazine or see one on TV that they’re being brainwashed.
3. “And few of us protest. Why?” (P.304 paragraph 1) Rhetorical.
“What kind of propaganda techniques do advertisers use?” (P.305 paragraph 4) Rhetorical.
“What’s the purpose of such an approach?” (P.308 paragraph 16) Rhetorical.
“Why do these propaganda techniques work? Why do so many of us buy the products, viewpoints, and candidates urged on us by propaganda messages?” (P.310 paragraph 23) Rhetorical.
4. McClintock provides a conclusion to the essay making us feel we should really know the importance of propaganda and really understand it and be aware of its use.
Faraj Fayad
English 1A
9-10am
Questions for close reading
1. Advertisers lean heavily on propaganda to sell products, whether the “products” are a brand or a candidate for office, or a particular political viewpoint.
2. Propaganda is a system effort to influence people’s opinions, to win them over to a certain view or side. When we hear “propaganda” we think of a menace: A tactic to brainwash hostages.
3. “Weasel words,” are small words that slip past us.
4. McClintock believes we should be better informed because they are sometimes lies.
5. Seduce: win over, lead way
Warmonger: one who attempts to stir up war.
Elite: a group or class who enjoy superior intellectual, social, or economic status.
Propaganda In Fast Food Commercials
Strolling through Channels on my television, I watched a lot of different commercials using every type of propaganda. There are many commercials whom share one type of propaganda, and there are many propagandas put into one commercial. In reading McClintock’s, “Propaganda Techniques in today’s advertising,” I learned how to detect the propaganda in advertising, but children on the other hand don’t have this kind of awareness. Like all other propagandas Glitter Generalities are very catching and somewhat forces the listener to pay attention.
Glitter Generalities are certainly very attractive tactics that catch a listener’s attention, and this propaganda was used in a Burger King commercial. The commercial is aimed towards “big kids,” and states a positive and affirmative overtone of what a big kid should eat. It starts off with a kid holding a skate board as he says, “what do big kids want?“ And goes on showing of other races playing sports such as soccer and hiking, and they say “more shots “ and ‘more height,’ ‘more food’.” Then shows a few kids eating “Big Kids Meals” at a Burger King.
Moving on in the commercial I noticed that there was a little use of “Plain Folks” used in it, because they don’t show any celebrities. Instead there are regular kids and parents. The big kids meals comes with Poke’ Mon toy or what they called a “cool toy” and a Poke’ Mon card. Then they showed kids playing with the toys and trading the cards in a park while saying all the weird names of the Poke’ Mon characters they have, and a man sitting next to them gets distracted by while reading a news paper and asks them “you kids aren’t from around here are ya?” That was supposed to be a little hummer added to the commercial. Then the commercial is ended with a catchy phrase “taste rules.”
Propaganda is a very necessary way of persuading or buying a customer’s attention which I believe is used in every commercial. Even telling the truth or using pictures in an advertisement is propaganda.
Christina Thoss
English 1A 9-10A.M.
Propaganda Essay
Men, women, and children of all ages are exposed to different types of propaganda numerous times a day. Young children especially are subconsciously lured into propaganda involving the advertisement of fun toys and games, candy and cereal, video games, fast food, and more. Children of course are unaware of propaganda techniques and how they work. They see something that appeals to them and that’s it, end of story they want it no matter what.
While watching television, I took notice of some of the advertisements directed particularly towards children and the techniques they used. The ever popular “Trix Cereal” commercial has popped up a few times. Its main slogan is “Silly rabbit Trix are for kids!” This gives the children the impression that Trix is the cereal for kids and only kids. They can feel independent eating a cereal made especially just for them, it gives them a sense of pride and specialty, which I’m sure is what the cereal company wants so children will ask their parents to buy them that cereal. The technique used here appears to be “Card Staking” (P.308). The advertisers are using catchy and alluring “weasel words” to attract and trick their audience.
Another form of propaganda that I’ve noticed on TV to draw children in are fast food commercials. Fast food chains such as McDonalds or Burger King lure these children in by advertising toys that come with every “Kids Meal” or “Happy Meal”. It’s somewhat of a bribe really. They’re saying to the children that if you come and buy a “Kids Meal” at our restaurant you’ll get a fun little toy in return. It’s a very simple and effective way of drawing in children because what child doesn’t want a free toy? It excites them causing them to want to return again and again. The technique used here seems to possibly be “Bandwagon” (P.309).
Bianca Jauregui
English 1A 8-9am
Propaganda Techniques In Todays Advertising
Close Reading:
1.The thesis that McClintock stated in her selection is found in the first paragraph, and it's the last sentence. "Advertisers lean heavily on propaganda to sell products, weather the "products" are a brand of toothpaste, a candidate for office, or a particilar political viewpoint."
2."Propaganda is a systematic effort to influence people's opinions to win them over to a certain view or side. Propaganda does not focus on whats good or bad, true or false. We mistaken the word propaganda and see it as a brainwashing tactic practiced on hostages." said McClintock.
3. "Weasel words are small words that usually slip right past us, but make the difference between reality and illusion."
4. McClintock believes that we should be better informed about propaganda techniques because she feels that with us not knowing very much about the techniques, " we are handing over to others our independence of thought and action."
5. Seduced- to draw away from duty
or proper conduct.
Warmonger- one who favors or
tries to stir up war.
Elite- the best or most skilled
members of a group.
Writers Craft:
1. I think that the definition McClintock gave us about propaganda is pretty straight forward . She says what it is and then goes into details of how it's used.
2. The effect that the laoded words that McClintock uses has on the readers is that it gives off a signal that these techniques are dangerous and are harming us in a way that we don't even notice.
3. McClintock used questions when she was giving us examples that are used in the techniques, and in her last paragraph of the section. When she questions the examples, she used genuine questions, and in the last paragraph she used rhetorical questions.
4. The conlusion McClintock provides for the essay is that she is trying to help us open our eyes when it comes to propaganda, and not let it take control of us. She is trying to tell us that we have to step up and do something about the situation.
Bianca Jauregui
English 1A 8-9am
Writing Assignments Using Division Classification As A Pattern Of Developement
#2: The division-classification principle that im going to be discussing is how male-female relationships are portrayed in soap operas. In every tv program they always have the ideal couple. But throughout the whole show the couple has to go threw so many challenges and then in the end everything gets resolved. Each soap opera leads to the same story, just different characters, and some changes in the script here and there. In the soap operas the story starts out as the guy and girl meet. Then they start to like each other, but can't get together beacause either one of them is married, has a boy/girlfriend, or the families don't like each other. Whatever the reason is, they can never just hook up right then and there. Then later on in the story, the couple finally gets together, but theres no happy ending quite yet. One of the people in the relationship , either the guy or the girl mess up, and cheat on one or the other or have trust issues because of another reason. So that becomes another obstacle for them. Also there's always a bad guy/girl in the show that is fighting against the couplebeing together. Then towards the end of the show the situation starts to get better. The bad guy/girl either goes to jail or dies, and the couple is able to come together again and here comes the wedding along with the happy ending. It's the same story for every opera. The drama is always the same. When people watch soap operas, many of them start to believe that, that's how relationships are in real life, but they really aren't. Yes each relationship has it's own drama, it's ups and downs, but it's very rare when the situation in a real relationship is the same like how we see them in the shows. Real relationships don't always have a happy ending, and if they do, there's all sorts of happy endings. Not always is everything real life relationship going to end up with marriage. After reading this article, and analyzing soap operas, I realized that soap operas are a way of propaganda so that when people watch them they'll start to believe that, that's the way are lives should be, and they shouldn't. We each make every relationship different. We each have our own ways and different beliefs!
Dominique West
English 1A 8-9
Due MArch 6, 2008
Sabir
Propaganda Techniques in Todays Advertising
1. I would say that the thesis would be: Every day, we are bombarded with slogans, print ads, commercials, packaging claims, billboards, trademarks, logos, and designer brands-all forms of propaganda.
2. Propaganda in the text is defined as: “a systematic effort to influence people's opinions to win them over to a certain view or side. Propaganda does not focus on what’s good or bad, true or false. We mistaken the word propaganda and see it as a brainwashing tactic practiced on hostages.”-McClintock
3. Weasel words are words that are used to get into the consumers mind, they are used in a slick form to get to the consumer.
4. “We are handing over to others our independence of thought and action." This is why McClintock believes that we should be informed about propaganda techniques.
5.Seduced-To persuade to disobedience. Warmonger-One who urges or attempts to stir up war. Elite-The choice part [of the entertainment world]
When it comes to advertising ploys most times I am immune to whatever is being sold. It’s nice to look at some things and want them. But in a whole most of those items are a waste of money For example I like Beyonce, her music, clothing etc.,but just because she’s selling Loreal doesn’t mean I’m going to buy it. For one I have no idea whether or not it may break my skin out. I can have an allergic reaction to the skin product, and I’m not a fan of Loreal products anyway so that makes keeping the money in my pocket easier.
I will say that I am not immune to clothes. When it comes down to jeans, or shirts I feel like they have to be in my closet. What wins me over most is Baby Phat. I will buy the shoes, pants, shirts, jackets, bellyrings, I mean all of it. Now, I will say that I will not go bankrupt while Kimora Lee is making money off of what I buy, but I like nice things. In a way it’s sometimes hard for some people to overall not give in to commercial sellers. Some people are infomercial addicts and buy whatever is being broadcasted on the tv. These name brand sellers, off brand sellers more than others are making money. Those who are off brand use just about the traditional sells pitch of their product being just as good, but at a lower price. And sometimes people feel like why pay about a 3 dollar difference when you can have the real thing.
Professor Wanda Sabir
Kenton Low, 1A: MTWR: 8 – 9 AM
Ann McClintock: Propaganda Techniques in Today’s Advertising
09 March 2008
Questions for Close Reading:
1) Advertisers lean toured heavily on propaganda to sell products, weather the products are a brand, a candidate for office, or a particular view point. The days is that we use propaganda for everything because it what sells and bring in people to buy of lean to a person (pg.304).
2) Propaganda is a systematic effort to influence the people’s opinions, to win them over to a certain view or side (pg.304). The majority of the populations in the United States are targeted in advertiser’s propaganda war. In life, we are pound with slogans, print ads, commercials, packaging claims, billboards, trademarks, logos, designer brands, and all forms of propaganda (pg. 305).
3) “Weasel words” are small words that usually slip right past us, (page 309). They trick listeners by making extremely vague claims that sound alluring but have no substances, therefore making the difference between reality and illusion, (page 307).
4) McClintock believes we should be better informing about propaganda techniques because, “we have consent to handing over to others our independence of thought and action, [and who were giving it to may not be the right or best person with the wrong intensions or interest], (page 310).
Seduced: lead astray or entice to unlawful sexual intercourse
Warmonger: one who attempts to stir up war.
5) Elite: choice or select group.
Warmonger - One who urges or stirs up war.
Questions About the Writer’s Craft:
. I believe the definition of propaganda is purely informative. It explains what it is and what it is used for.
2. Seduced and brainwashed are intense words, words no one want to be associated with. Therefore, I think McClintock used those words purposefully so the readers would stop and go “wow, wait a minute, not me, I’m not like that…”
3. Rhetorical Question: “After all, how can anyone oppose ‘truth, justice, and the American way?’?” (page 306).
Genuine Queries: “How do these folksy warmhearted scenes affect us?” (page 308).
4. McClintock provides a clear conclusion. She leaves the reader(s) with continuous thoughts. The last paragraph, on page 310; she makes us debate in our heads, do I do that? Do I think for myself? I want to start thinking for myself.
Writing Assignments Using Division- Classification as a Pattern of Development:
I do I have to omit that sometime I get sucked into a advertisement/propaganda because it is a person wants or wants to buy a product that will satisfy me and will win me over to tell me to buy this product.. I do have to say that propaganda is a good and bad because first t hat propaganda is good because it helps a product be bought by costumer or a consumer.
Ali Hassan
Professor Sabir
8/9
Close Reading:
1. Advertisers lean heavily on propaganda to sell products, whether the “products” are a brand or a candidate for office, or a particular political viewpoint.
2. Propaganda is a systematic effort to influence people’s opinions, to win them over to a certain view or side, (page 304). Most associating mistake people have with the term is that it’s true or false, good or bad,” (page 305).
3. “Weasel words” are small words that usually slip right past us, (page 309). They trick listeners by making extremely vague claims that sound alluring but have no substances, therefore making the difference between reality and illusion, (page 307).
4. McClintock believes we should be better informed because she believes “We are handing over to others our independence of thought and action."
5.
• Seduced- to win over; attract; entice.
• Warmonger- One who advocates or attempts to stir up war.
• Elite- a group of persons exercising the major share of authority or influence within a larger group.
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